EJAS Travel & Tours is a small specialist consulting and marketing firm with a team of creative and experienced professionals who share a common vision of how sustainable tourism can stimulate economic growth in Africa while conserving natural resources and cultural heritage. Our tourism consulting services focus on delivering innovative tourism assessment, destination development, and tourism marketing for our clients, which include international development organizations, tourism authorities, national and local governments, preservation agencies, tourism businesses and local communities.
Consulting is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal. EJAS Travel & Tours can help you and your key stakeholders develop an integrated strategic plan that builds clarity and consensus for future success. EJAS Travel & Tours assesses the full potential of our clients and links objectives to the actions and resources required to achieve them. Our Strategic Planning services offer a systematic process to ask and answer the most critical questions while preparing you for successful plan implementation. EJAS Travel & Tours provides comprehensive strategic planning solutions for both businesses and destinations, with services that address a variety of needs. We understand and recognize the unique and exceptional experiences desired by today's traveler and believe in the importance of developing tourism in a way that provides the greatest benefit to the local stakeholders while conserving the natural assets for future generations. Through our comprehensive set of strategic planning services, EJAS Travel & Tours can also assist you in achieving specific development goals. When done right, tourism development can be an effective tool for stimulating economic growth, alleviating poverty, conserving biodiversity, preserving culture and traditions, and creating employment opportunities for local communities.
With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe for tourism? Marketing is a major part of the problem, but it is also an integral part of the solution. Today's traveller can virtually tour destinations at the touch of a finger, communicate with distant islands on their way to the office and plan customized adventures through simple online platforms. By failing to connect with and captivate this virtual audience, many tourism enterprises are fighting an uphill battle. Therefore, stop marketing. Start marketing with a purpose. Without the correct combination of tourism marketing strategies, tools, and technology, your travel business will not able to find potential clients, and even more importantly, those potential clients will not be able to find you. We offer comprehensive, integrated and innovative tourism marketing services and tourism consulting services for tourism businesses and destinations. We tailor design marketing strategies that are aligned with strategic positioning, competitive advantages and specific goals of its individual clients. We maintain an in-depth market research and knowledge of a variety of tourism niche markets..
Global tourism is now generally recognized as one of the largest industries in the world and one of the most significant sources of employment and Gross Domestic Product (GDP). Tourism particularly benefits the economies of developing countries, where most of the sector's tourism jobs and businesses are being created. EJAS Travel & Tours Ltd is committed to tourism development that creates a positive experience for local people, local businesses, and tourists themselves. We implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well being of the people or the planet. EJAS Travel & Tours seeks to gain a strong reputation locally and internationally as a leader in the field of sustainable tourism development. EJAS Travel & Tours development team is known industry-wide for helping to create tourism enterprises and destinations that are financially and socially sustainable, and good for the planet. Our clients range from small, rural villages and community-based tourism enterprises, to national hotel chains and international tourism organizations. We invite you to explore the following tourism development consulting services, where you can begin to find tools, read case studies and learn more about the cutting edge work that EJAS Travel & Tours is doing to support global development through sustainable tourism..
Social media platforms offer many of the forums where a destination or tourism product will first be discovered. Social media campaigns can also provide insight into the competition, allowing for improved communication of brand identity. Understanding how to measure and analyze social media to find the right channels and key word strategy is important to social media success. Whether starting social media strategies from scratch or helping develop and deliver one-off campaigns, Solimar has the experience and proven capabilities to increase traffic, Likes, Shares, Comments, Tweets, Friends, Tags and more driving eyes to your brand or website. Solimar develops strategic social media campaigns that focus on themes and linkages between the various social media forums to generate leads for tourism businesses and destinations across the web. We help build and engage an online community of destination ambassadors with the world's largest social networks: Facebook, Twitter, Pinterest, and Instagram. Daily content custom created for each platform as well as stories curated from local partners helps the target market piece together their understanding of the destination. One-on-one interaction improves the destination's profile with travelers that are especially interested. Clear calls-to-action create urgency and drive the potential traveler to make a decision to book. EJAS Travel & Tours Ltd experienced social media experts can help you create a robust online presence and generate positive dialogue about your place.
Tourism is a people-oriented industry with the potential of providing jobs and income needed to revitalize local economies particularly in developing countries. A major barrier to achieving the full potential of many destinations is a lack sufficient training options to build the capacity of their tourism professionals. A trained workforce with both theoretical and practical knowledge is necessary to provide service with the level of quality needed to attract travelers and properly develop a destination. EJAS Travel & Tours provides these training services and has worked with a number of tourism training and support institutions around the world to build a team of trainers versed in the intricacies of destination management, tourism operations, guiding, and marketing. EJAS Travel & Tours also offers various 'train the trainers' courses and follow-up activities to ensure the tangible transfer of skills and the knowledge of how to market these new skills. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers' demands, all within ever diminishing budget constraints. Inbound marketing,in contrast to outbound marketing (such as paid online advertisements or direct mailings)is based on the concept of making your business easy to find and drawing customers to your website through inspiring content.
Partnerships leverage the tangible and intangible assets of all partners to create mutually beneficial outcomes. In tourism, stakeholders span across the planet, from the tourist and outbound operator in a source country all the way to the front-line communities, farmers and local governments at the tourism destination. Linking such a broad-array of interests requires maintaining well-nurtured relationships and an understanding of divergent yet symbiotic objectives. Our work and relationships with leaders in the tourism industry, global spread of in-country operators and deep-field experience with communities all over the world, gives us a unique position to forge meaningful and reliable partnerships. Because of EJAS Travel & Tours Ltd broad client and beneficiary base, we easily negotiate partnerships across an array of different actors to improve economic growth, social benefits and environmental conservation through sustainable tourism. EJAS Travel & Tours partnerships leverage financial, technical expertise and promotional benefits from private and government partners in exchange for improvement in stakeholder relations, cause-marketing and improved product and service delivery. These exchanges have resulted in such outcomes as increased sales, revenue and jobs; improved visitor experiences, alternative incomes for front-line communities; decreased levels of conservation threats in areas of high biodiversity; diversified production and increased profits for small farmers; and overall improve sustainability of tourism destinations around the world..